Homeboard
Web Application
Offline rewards for online gaming - bringing gamers together
My Role
Product Designer
Project Type
Product Design
Team
Jordan Mikkelson, Nick Virag, Mike Choi, Fiona Campbell, Terry May
THE PROBLEM
Parents often want to know where their children are, but don't want to intrude
Families communication is fragmented and asynchronous
Family members often forget tasks they have to complete
THE SOLUTION
Homeboard is a mobile application for family communication and task management.
Homeboard's chat feature provides families with a centralized platform for communication and coordination
Through the map feature, Homeboard provides a simpler way for family members to communicate where they are
Homeboard's task feature, helps families manage groceries, chores, and events - so everyone in the family is on the same page
The research Process
I conducted and recorded over 40 customer discovery interviews with potential users and transcribed over 100 quotes from those interviews. Here were some of the quotes I found particularly powerful:
"When you spend time together in real life, you get closer to someone, so when you log on you're that much more pumped to be hanging with your friends"
"I don't go look for coupons. I don't cut coupons. I would [use them] if I had one. I just don't"
"I never eat alone"
I took the quotes I collected, sorted them, and created the affinity diagram below to identify key patterns and insights:
Key insights
Food is a core component in offline interactions for gamers. Furthermore, they look forward to these interactions.
Gamers go out to together often, but rarely ever use coupons when they do because they are hard to obtain
Gamers enjoy playing games with their friends overwhelmingly more than playing with strangers.
Grubquest is set to launch October of 2015 in Ann Arbor, MI